Emma Raducanu set to leave Nike and join Uniqlo

Raducanu has endured an tumultuous start to 2026, having sacked her coach Francisco Roig after only six months following the Australian Open. She responded by reaching her first WTA Tour-level final since the US Open at the Transylvania Open this month, only for a chest infection to derail that momentum and cause Raducanu to retire during her first-round match at the Qatar Open.

She then suffered a first-round defeat against lucky loser Antonia Ruzic at the Dubai Tennis Championships as physical issues continue to hinder her progress.

Despite those struggles and her numerous changes of coach, Raducanu has remained one of the most popular players in the sport, with her 2.9 million Instagram followers second only to the world No1 Aryna Sabalenka — a more relevant figure to many brands than her present world ranking.

Raducanu’s other blue-chip sponsorship deals have included Evian, British Airways, HSBC, Porsche, Dior and Tiffany & Co. She earned just over £1million in prize money in 2025, but company filings showed that Raducanu’s income from commercial interests amounted to around four times that figure.

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