TotalEnergies CAF Africa Cup of Nations 2025 Commercial Success in Morocco leads to over 90% surge in Competition Revenues and a total of 23 Sponsors

The TotalEnergies CAF Africa Cup of Nations Morocco 2025 is now undoubtedly the most successful commercial story in the history of African football as the commercial success of the Competition has led to over 90% increase in the CAF revenues for the TotalEnergies CAF Africa Cup of Nations Morocco 2025.

This is driven by an significant increase in the commercial partners of CAF, increase in media rights distribution and also CAF venturing into new markets most notably the Far East, China, Japan while also consolidating traditional markets.

Growth in Commercial Sponsors:

The growth has been matched by a steady expansion of the sponsor portfolio. The number of commercial partners increased from nine during the TotalEnergies CAF Africa Cup of Nations Cameroon 2021 to 17 during the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023.

For the 2025 edition in Morocco, CAF has continued to attract more partners and now has 23 sponsors

This expansion reflects both the attraction of new global brands and the retention of existing partners, for who the TotalEnergies CAF AFCON has been an excellent return on investment.

Data-driven strategy fuels global commercial surge of the TotalEnergies CAF Africa Cup of Nations

The TotalEnergies CAF Africa Cup of Nations has recorded unprecedented commercial growth between 2021 and 2025, driven by a deliberate, data-led strategy that has repositioned the competition as a truly global football property.

Following the conclusion of the TotalEnergies CAF AFCON Cote d’Ivoire 2023, the Confédération Africaine de Football (CAF) undertook an extensive analysis to better understand audience demand across regions.

The findings revealed strong and previously underexploited interest in several international markets, providing a clear roadmap for future commercial engagement.

These insights informed CAF’s sponsorship and broadcast strategy for the current cycle, with targeted focus placed on regions demonstrating high engagement levels, including China, Japan, Brazil and key European markets.

Expanding the global footprint

CAF’s sponsor base now spans multiple continents, with partners originating from countries including the United States, China, Germany, Japan, Morocco, Côte d’Ivoire, the United Kingdom and, for the first time, Turkey.

The European Union has also joined as a sponsor, underlining the competition’s broadened international appeal.

Long-term partners such as TotalEnergies, Orange, Lonaci, 1xBet, Visa, Tecno, and Puma have continued their association with the competition, while brands including AGL, Danone and Unilever have also renewed.

Innovation through eSports

A key new pillar of CAF’s commercial strategy has been the introduction of eAFCON. For the first time in CAF history, the TotalEnergies CAF Africa Cup of Nations has entered the eGaming space through a partnership with Konami, through its game eFootball.

CAF is currently developing eAFCON, marking a significant step for the African eSports ecosystem.

From the next TotalEnergies CAF AFCON onwards, these digital assets will also form part of CAF’s commercial assets inventory.

Further Inquiries:

communications@cafonline.com

Click here to read article