PSL Team Owner Eyes Record Rs. 4.5 Billion Yearly Bid for PSL Digital Media Rights

Pakistan Super League’s (PSL) media rights race could be headed for a record-breaking finish, with Walee Technologies reportedly preparing a bid of Rs. 4.5 billion per year for the league’s 2026–29 broadcast and digital package.

The development follows Walee Technologies’ entry into PSL ownership after it became the new owner of the Rawalpindi franchise. Sources say the same group is now being discussed as a serious contender for the league’s next media rights cycle.

If the bid is approved, matches could be carried on Pakistan Television (PTV) through a broadcast arrangement, according to people familiar with the matter.

Sources say the offer on the table would value the deal at roughly Rs. 18 billion over four years, potentially making it the most expensive commercial agreement in Pakistan cricket to date. The same circles claim bids for the live streaming segment could climb as high as Rs. 7 billion.

The reported bid comes after the PCB disqualified two major sports channels from the tender process over unpaid liabilities. One outlet is said to owe Rs. 4.7 billion, while the other allegedly has dues of more than Rs. 600 million. Both were given time to clear payments but were ultimately ruled ineligible after missing extended deadlines.

The PCB has also changed the structure this time by disallowing consortium bids. Companies can bid for television rights, digital rights, or both, with a Rs. 100 million bid security required per category.

The board has not publicly disclosed reserve prices, but estimates circulating in the market put the broadcast package around Rs. 18 billion, while streaming is being discussed near Rs. 6 billion.

The next media cycle arrives as the PSL expands. With two new teams, the league’s match count is expected to rise from 34 to 44 per season.

Under PCB rules, any media deal that crosses Rs. 3 billion triggers an additional allocation of $500,000 from the surplus for signing high-profile overseas players, while the remaining amount is to be split 80% for PCB and 20% for franchises.

Click here to read article